Motor Valley. These two simple words encapsulate the essence of Emilia-Romagna’s industrial and cultural district which has formed the backdrop for the creation of several world-famous car and motorcycle manufacturers. Ferrari, Lamborghini, Ducati, Maserati and, of course, Stanguellini are just a few of the brands which have transformed an entire sector forever.
In Emilia-Romagna, the production of two and four-wheel vehicles is an important part of its industrial activity. A passion for motors is deeply rooted in the region and it can still be seen today through a lively community of enthusiasts and collectors.
This area is also the scene for experimentation: it is home to several of the most renowned training centres and academies that look at technological innovation with interest, as well as at private collections and museums which bring all the charm of the past to life. There is then no shortage of fun for any adrenaline junkies, given the presence of the famous Imola and Misano circuits.
The past, present and future of the Motor Valley
The history of the Land of Motors is rooted in the past, when Emilian farmers encountered the first agricultural machines during the twentieth century, introducing them to mechanics and sparking their curiosity. Many of them reinvented themselves as mechanics and therefore discovered a new passion which then led to the creation of real companies developed by the ingenuity of figures such as Enzo Ferrari, Horacio Pagani or the Maserati brothers.
The district known as the Motor Valley, which initially only included the provinces of Modena and Bologna, now covers the entire region of Emilia-Romagna which is aiming to become a real tourism district thanks to the backing of the Motor Valley Development association. This non-profit association was founded in 2016 to promote tourism in the region of motors, coordinating all the leading figures.
But the Land of Motors does not just value its past, it is also looking to the future by investing in training. From engineering to information technology and communication, many areas are being examined in the automotive and motorsport world which are explored in various specialisation programmes aimed at the future leading lights of the sector.
This sector is synonymous with Italian style and should be preserved and fostered.
What to see in the Motor Valley
One weekend should be enough to explore the main points of the Italian Motor Valley, but if you want to fully experience the history and passion for motors without leaving anything out, then ideally you should give yourself an extra day.
The perfect starting point is Modena, the heartbeat of the land of motors. Here you will find the Maserati Showroom and historic factory on Viale Ciro Menotti, now completely renovated and home to production of the MC20 supercar. The guided tour starts with a presentation on the brand, then continues through the engine department and finishes with a visit to the stylish showroom, where you can admire some of Maserati’s most iconic models.
A short distance away, the Enzo Ferrari Museum of Modena welcomes visitors in a futuristic pavilion designed by Jan Kaplicky: there is a selection of Ferrari Supercars inside that have marked the ages and redefined the standards of motor racing. Next door, the former Alfredo “Dino” Ferrari workshop – now restored – is home to the Museum of Engines, a fond technical tribute to Ferrari’s engineering.
After stopping for some food and drink in the heart of Modena, perhaps with a view over Ghirlandina Tower, you can continue with a tour of the Stanguellini Museum, which tells the story of one of Modena’s most influential brands in the world of motor racing, in an incredibly fascinating setting, which has remained almost untouched through time.
The Umberto Panini Collection completes this route: a real gem for aficionados. Set on a country estate, it holds a priceless collection of cars, motorbikes, bicycles, military vehicles and, above all, the largest private Maserati collection in the world, perfect for reliving the legend of Maserati.
The next day, it is time to move on to Maranello to visit the Ferrari Museum, which is entirely dedicated to the legendary Formula 1 team. You can retrace over 90 years of sporting history here, featuring legendary single-seaters, unforgettable champions and momentous triumphs that have made Ferrari a global icon.
But the Motor Valley is not just about motors: the region also offers picturesque villages and breath-taking views. Castelvetro di Modena is worth a detour, with its medieval towers and bell towers, so is Formigine Castle, Spezzano Castle, the majestic Ducal Palace of Sassuolo and the nearby Salvarola Thermal Baths. Do not miss Levizzano Rangone Castle either, nestled among hills and vineyards.
Lastly, there are two unmissable stops if you love supercars: in San Cesario sul Panaro, the home of Pagani Automobili, you can discover a world of craftsmanship and technological innovation, which created masterpieces such as the Zonda and Huayra.
Alternatively, you can visit Sant’Agata Bolognese, where MUDETEC – the official Lamborghini museum is located. It is an exciting journey through the brand’s historic models and concept cars, with additional multimedia installations and even a driving simulator so you can experience the adrenaline of a Lamborghini first hand.
Where to stay and what to eat in the Motor Valley
For a weekend exploring the Motor Valley, the best choice is to stay in one of the cities strategically located between Modena and Bologna, which have good connections and a wide range of services. There are plenty of options here catering to all needs: from charming hotels in the heart of old town, ideal for fully experiencing the atmosphere of Emilia, right up to cosy bed & breakfasts, perfect if you are looking for a cheaper yet smart option, now available in all the main places.
While if you would like a break from your routine and to enjoy a more relaxing stay, you can go for one of the many holiday farms nestled in the Emilian countryside: they are a great chance to combine family hospitality, nature and good food.
Indeed, Food is one of the big stars of the region. Emilian cuisine is famous all around Italy (and beyond) due to its authentic, genuine flavours. You simply have to try: the local cured meats – Parma Ham first and foremost – and of course Parmigiano Reggiano, perhaps savoured with a few drops of Traditional Balsamic Vinegar of Modena, the real “black gold” of these lands.
When it comes to dishes, do not miss tortellini or gnocco fritto crispy bread puffs served with sliced meats and cheeses, as well as a good glass of Lambrusco, the iconic sparkling wine of Emilia. This cuisine tells the region’s history, with its simplicity, flavour and friendly company.
Motor Valley Fest: celebrate the land of motors
Every year, Modena hosts Motor Valley Fest, a large outdoor event that pays tribute to the land that gave birth to a passion for speed. It is a one-of-a-kind festival, open to everyone, bringing together legendary brands, automotive excellence, universities, start-ups and talented young people in the sector.
In the perfect mix between tradition and innovation, the roar of engines combines with the future of mobility, creating an event that celebrates both the region’s mechanical heritage and the challenges of sustainable mobility.
Iconic models, dream supercars and technological previews are presented at conferences, dynamic exhibitions, parades and live performances. The programme is enhanced by food and wine events, entertainment activities and special openings of museums, private collections and factories not usually open to the public.
It is an unmissable chance to experience the spirit of the Motor Valley up close, enjoying an atmosphere of celebration, innovation and great passion. We look forward to seeing you in Emilia-Romagna… and at the Stanguellini Museum all year round! Book your tour now.